Welcome to the April 2010 Issue of The Cutting Edge

Did you know that, according to a study by Plant Engineering and Ernst & Young, customer service is singled out as the most critical factor for competitiveness in the manufacturing industry? Regardless of the industry, customer service is crucial to the success of any organization. However, with manufacturing, the service of your suppliers directly affects the service of your organization, and ultimately your bottom line.

Having a supplier that will go above and beyond to meet your expectations and handle any problems efficiently and effectively, will ensure that your business is successful. That is why excellent customer service should be the leading factor when choosing suppliers and why all companies in the industry should strive to improve service.

7 Tips to Improve Customer Service

A good salesperson can sell to anyone once, but it will be your approach to customer service that will keep them coming back. Improving customer service and working on customer engagement are business’ best defense against the increased competition that a recession causes.

See the 7 tips for improving customer service

Choosing the Right Supplier to Increase Customer Service

Choosing the right supplier involves much more than price comparisons. Your choice will depend on a wide range of factors such as value for money, reliability, quality, and service. This choice will not only affect your bottom line, but much more importantly, how your customers will perceive you. Are you a company that will deliver on your promises?

Learn the Top 5 Qualities to Look for in a Supplier

Are You a Customer Service Master?

This quiz will help you recognize your strengths and weaknesses when it comes to customer service. What areas should you focus more attention on? Which ones do you excel at?

Take the Quiz and Find Out!

What Was Your Worst Customer Service Experience?

Unfortunately, many companies seem to miss the boat when it comes to providing excellent customer service. Can you think of a recent bad experience? We would like to hear about it! Submit your story below and the winner will be featured in our May issue of The Cutting Edge.

Tell Us Your Bad Customer Service Experience!

The 10 Customer Service Trends for 2010

Google Hurt by Inadequate Customer Support

CRM Best Practices  

Wolverine Machine Releases Water Jet Cutting Brochure - March 20

-- Download the Water Jet Cutting Brochure (PDF)

Machining components for solar power generation systems can be a renewable source of business.

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We hope that you enjoyed this issue of The Cutting Edge and can use these quality principles within your organization. If you would like to learn more about Wolverine Machine Products, you can visit our website at www.wolverinemachine.com or call directly at 800-397-8446. We look forward to doing business with you!